As many of you know, I’m a resolution fiend. I love New Year resolutions. I love making them, I love writing them down and I love re-evaluating them every few months to see if I’m on track. I make huge lists every year and then break down each resolution into smaller goals. What do I need to do each month? Each week? Every day? There’s something incredibly comforting to me about the entire process. It’s like watching the impossible slowly become possible. It’s exhilarating.
Of course if you’re not quite as resolution crazy as I am, no worries – here are my top 10 photographer resolutions for 2017.
If you’ve been following me on Instagram at all, you’ve probably seen a pattern in my most recent posts. The last few years, my husband and I have slowly been decluttering everything in our lives, from our closets to our pantry to our furniture. We no longer buy things brand new just because something old breaks. Now we question every purchase: is this going to add value to our lives or just take up space in our home?
The result has been amazing: less stress, more time, less worry, more money. I’ll tell you all about that journey later. Problem is, decluttering is a bit easier said than done when it comes to your photography gear.
I’ve come to believe that old, unused lenses are the equivalent to the “fat pants” that sit in the back of your closet. You don’t use them, you aren’t going to use them anytime soon, but you still keep them, collecting dust, “just in case”.
All of us have gear like this. I’ve got an old Rokinon 8mm lens in the bottom of my storage chest, along with a couple flashes, gels, some old photo books and who knows how many timers, remote shutter clickers, filters and random novelty photo toys I “thought” I would need but have hardly ever used once.
You don’t need this stuff. I don’t need this stuff. Sell it. Donate it. Do something with it. It’s not serving you any purpose besides taking up space.
And while we’re on the same subject…
2. Evaluate Your Gear Needs
The photography world loves to tempt you with new gear. Lighter, faster, more megapixels. Sleeker finish, new colors, silent shutter. Countless blogs will inundate you with comparisons between the Sigma 85mm f/1.4 and the Canon 85mm f/1.2. If you want an 85mm, buy an 85mm, but if you already own the Sigma f/1.4 for the love of God don’t stay up all night reading the comparisons between the two and stressing out over whether or not you should sell your Sigma and splurge for the Canon. Whatever you have is fine.
Sometimes we need new gear, and sometimes we just want new gear. We want the promise of what we think it will bring: better photographs, more clients, more money. New gear does not guarantee any of these things.
Better yet, get the gear you need, and invest your money in education. Take an online business marketing class, or attend a conference or workshop. Money spent on education (provided it’s from a legit source) is rarely wasted.
3. Rethink Your Social Media Game
In previous resolution posts, you’ve read my advice of embracing social media. I’ve told you to explore new platforms you haven’t used yet to see if they could help with your business. And while I still stand by that advice, this year I’m personally planning on moving in a slightly different direction.
Social media can be a dangerous animal, and while we as photographers absolutely need it to market our business and round out our online presence, it can be easy to get lost in the world that isn’t real.
You don’t have to be everywhere. You don’t have to post every day. It’s better to have a cohesive, beautiful Instagram timeline where you only post twice a week than it is to have a disorganized, disjointed feed because you’re desperately trying to keep up with last year’s 3x a day posting goals.
This year, focus more on taking beautiful photographs, posting when you can and living your damn life. Social media is just one of many marketing tools. Don’t get lost in it.
4. Take More Photos of Yourself
I was genuinely proud of how many photos I took of my family this year. Everywhere we went I took a few photos or a short video. At the end of the year I was so excited to go through everything until I quickly noticed one very depressing trend – I was missing in nearly everything. I have countless memories stored of my husband throwing our daughter in the air, teaching her to walk, chasing her around the house; and if I’m lucky it’s a video where you can at least hear my voice. Otherwise, it’s like I was never there.
This year, commit to not only taking more photos of your friends and family, but also to being in these photos. If that means I have to forcefully shove my camera into my husband’s hands and demand he keep clicking until he gets something in focus than so be it. 2017 is not the year to disappear behind then camera.
5. Have a Travel Camera
I spend a large part of my time outside and I hate lugging around my giant DSLR. It’s not easy to carry and it’s expensive – which means I’m stressed the entire time I have it with me. If you don’t have a problem with carrying it around than by all means go for it – but no way I’m hanging out at our local blues festival with my pain in the ass Mark III hanging around my neck. I want to dance and drink and air guitar make questionable decisions just as much as anyone else.
In that case, have a smaller, travel camera. Something small enough to fit in your pocket. Anymore, your phone might be a reasonable alternative, though personally even my new phone takes a second to focus and doesn’t work worth shit in low lighting. There are some amazingly small, lightweight and inexpensive point & shoots available now. Consider picking one of these up and make your life a little easier this year.
6. Organize your inspiration
If you’re anything like me, you spend a fair amount of time on Pinterest pinning to your various boards – and then you never look at them ever again. I have no idea why I do this. I have countless recipes pinned on my cookie board, then when it’s time to bake cookies what do I do? I search for a new cookie recipe. I could just look at the damn board. That’s what it’s there for.
I do the same with photography inspiration. Pin and pin and collect and pin. Then I never look back at it. The act of pinning to your board (or collecting magazine pages, or saving websites, or whatever it is you do) is not the final step. It’s just the beginning. This year, take some time really going through all of that inspiration you’ve been collecting and let it lead somewhere useful and productive…something like Resolution #7, for example.
7. Work on a long term project
No matter how busy you are, we all need a long term project to light that fire inside of us. Something that excites you every time you work on it. Sit down and take a close look at your newly organized inspiration we just talked about and see what strikes you.
Then, just take it step by step. No matter how large a project you’re interested in doing, just break it down and begin working on one piece at a time. If you want to make a photo book, break it down by chapter and content. What photos do you want in the book? How do you go about setting up those individual photoshoots? How can you get the maximum exposure for this book when it’s released (can these photos be shown as a gallery show to coincide with the book release)? Who can you team up with the help this process run as smoothly as possible?
If you’re looking for suggestions for the new year, consider reading my recent post on using photography for good, Philanthropy Through Photography, or consider joining our 2017: 52 Week Photography & Business Challenge.
8. Avoid the Snooze Button
We all have a photography snooze button. We know the most beautiful light is 5:30 am but we just don’t want to get up that early. The snow outside looks so beautiful to shoot in but it’s just sooooo cold and there’s coffee inside. We could put together the most amazing shoot but we have to get the wardrobe together and schedule a time with the studio and we’ll just do it later after we edit these client photos.
Stop putting off your creative shoots. Get up early, make the call to the studio, do what you need to do to get this shoots done and in the books. These are the shoots that feed your soul and keep you from burning out. You need them!
9. Narrow down what you’re truly passionate about
If you’ve been shooting non-stop all year, it can be easy to get wrapped up in the hustle. We begin taking jobs because they pay, and before you know it you’re shooting anything anyone will pay you for. This may seem exciting at first, but you’ll usually end up worn, ragged and confused by the end of the year.
As you become a better photographer, you’ve got start narrowing down what you’re actually passionate about, whether that’s weddings, families, landscapes, concerts, fashion or something else. That doesn’t mean you have to cut out all paying jobs, but it does mean you can start adjusting your marketing strategy to hit more of your target audience.
10. Print your photos
Every year I make this resolution, and every year I do make a little progress, but it still deserves a spot on the list. Print. Your. Photos. Hang them up in your house, send them to grandparents, put them in your wallet. Our process is never truly complete until you’re holding that photograph in your hand. Print your photos. I can’t stress it enough.
Every time I write an informational blog post, I try to write two separate versions. The first version is a bit more straightforward, where I develop intelligent thoughts and place them on the page in a pleasing fashion, edit out most of the profanity and keep the rambling to a minimum. That’s the one that usually gets shared in other photography forums and blogs, and brings new members to my site. It’s the business post, the one that grows my email list and keeps me relevant in photography related discussions.
The second version is the one I write after reaching a breaking point and is posted with little to no editing.
The other day I wrote my 7 favorite tips for keeping your sanity while running a photography business. That was the first version.
This is the second.
Personally, when I think about that perfect work/life balance, I imagine my day starting something like this: I’ll probably wake up well rested, at the perfect time, without an alarm clock, with a smile on my face and my arms outstretched. Then I’ll do a quick hour of yoga in my sunny – but not too sunny – private exercise nook. I’ll eat a healthy breakfast of yogurt, oats and freshly cut fruit (which I grew in my private backyard orchard, by the way) and then maybe I’ll do a bit of morning journalling. I’ll take a quick shower, brush my teeth for the full dentist recommended two minutes, blow dry my hair, put on a perfect face of makeup and then head out the door looking and feeling fabulous.
And then I remember I don’t live in a fucking Ambien commercial.
That woman does not exist. That lifestyle does not exist. The only way I might even come close to a morning like that would be if my husband were out of town, my daughter stayed the night at her grandparents and I just murdered someone the night before and completely got away with it.
Yet for some reason, that continues to be my standard.
I also have an unrealistic standard for everything else in life. I have full Pinterest boards with just white furniture. White furniture. My husband and I have a 9 month old baby girl, 2 cats and 2 dogs. And out of all of us, I’m the messiest one! I covered the entire kitchen in taco salad the other day because I wanted to try flipping it in the bowl the way they do on Iron Chef instead of just mixing it with a giant spoon like the fucking amateur I am. White furniture wouldn’t last 20 minutes in my house.
But nonetheless, white bed cover, white rug, sheer white curtains flowing in the breeze, a white nightstand with a solitary white vase containing a perfectly formed Pink Rock Orchid? Fuck yeah I’ll follow you on Instagram.
This conventional idea of ‘balance’ is complete bullshit. It’s purely aesthetic, a level that exists solely for Instagram followers. Those people with houses filled with perfectly minimalist white home decor? I’m not sure they actually live in them. Or if they do, they don’t have kids. Or pets. Or hobbies. I mean if you’re single, germaphobic, agoraphobic and have a shit ton of money to blow than yeah, I guess that’s the setup for you, but then where do you go to experiment with the taco salad once in a while?
And while I really do try and follow my 7 rules for keeping my sanity, I certainly can’t follow them all the time. Some days I just can’t help but obsessively refresh my email or scroll through Facebook for hours. Some days I’m just not productive. I’m well rested, in a quiet, disturbance-free house, with plenty of work ready to complete at my finger tips and I’ll find myself whittling a pencil eraser into a miniature teacup. Some days work just isn’t going to happen.
My only real, tried and true technique for getting through the madness is to pick a date in the future when I know the madness will temporarily subside, and just focus on making it to that date. The current date in my head is August 1st. I have an enormously intimidating mountain of work to complete by then, all of it non-negotiable in terms of a deadline. I have no idea how I will get it done, but that’s all future Jenna’s problem. Present Jenna just has to worry about making it to August 1st, because on that morning, I know everything will have been completed.
My husband texted me today to ask how it was going at home. My daughter is teething again and is now completely mobile, which means I’ve got my hands full. And today was one of those days when she demanded my complete undivided attention. So we played. All. Day. Long.
She chased me around the house (by chased I mean scooted herself through the kitchen), we stacked blocks, we knocked them down, we pet the cat and then went outside and pet the basil plant. We threw the frisbee for the big dog and watched the cross-eyed dog dig a hole. We yelled at a bug. We ate sweet potatoes with cinnamon, then later tried blueberries and bananas (both were awesome). We sent a lot of weird Snapchats to dad (you can find me at jennamtphoto) and then pet the basil plant again.
I got nothing on my list done today. Nada. But tomorrow she goes to Nanna’s house and I’ll have to get an unreasonably high volume of work done in a small amount of time. Bring it.
That’s how I define balance. Some days I work like a mad woman. Some days I stack blocks with my baby girl. I know I need those good work days, they’re the entire basis for my income. But if more important shit comes up and I have to skip work and then double down on it later, so be it. When I look back, I don’t remember the days Chris came home and I told him how productive I had been. Those all fade. I do remember the days when my baby just had to be held though. The days she just had to be with her mamma, so the only “work” I could realistically get done was one-hand typing a blog post while she fell asleep in my lap.
Blog posts exactly like this one right now.
Today was for home. Tomorrow will be for work.
Fuckin’ balance, bitches.
I don’t miss much about my pre-photography days, but what I do miss is a very specific type of freedom. The freedom to say, “Take it up with someone else, I’m off the clock!” That feeling of getting in your car and literally driving away from any work-related responsibilities is amazing. Once you’re checked out everything is no longer your problem.
But as a business owner, everything is your problem. No matter how big or small or what time of day it comes up, it is your job to take care of it, and that can be pretty exhausting.
Thankfully, as time has gone on, I’ve developed a few personal rules to keep me from completely losing my mind while running my photography business.
1.) Outsource What You Can
Our natural instinct is to do everything ourselves, especially when we’ve developed our own little way of doing things. And yes, you are a one of a kind, super special snowflake of unique creative energy, but your office tasks? Not so much.
The fact is, there are so many things we do as a business and only a fraction of those things really need your creative input. The rest are just time-sucking tasks you can outsource.
Make a list of everything in your business you don’t absolutely have to do yourself, then write down how much it would cost to outsource those things and how much time you would save doing so. Maybe you can delegate just a few of the larger items, or maybe you can hire a part-time assistant for all of it.
2.) Learn to Say ‘No’
As time goes on, you will learn what to accept and what to pass on to others. One example: I now have a rule where I don’t shoot friends’ weddings. I used to shoot friends’ weddings and gradually I learned that it’s an awful experience. I don’t get to hang out with anyone because I’m taking pictures of everyone. I don’t get to eat a normal meal, I have to shovel food in my mouth as fast as I can get because I have to hurry up and shoot the first dance. I’m not in any of the photographs because I’m the one taking them. I don’t get to relax in even the slightest amount because I’m in work mode the entire time. I. Do. Not. Shoot. Friends’. Weddings.
But that doesn’t mean I don’t still get asked, and I have to say no in the nicest possible way, because people genuinely don’t understand why I wouldn’t want to shoot their wedding. It’s difficult and it sucks to say no, but I can gladly say now I get to watch my friend’s get married with my own two eyes, not through a lens. I get to eat cake, and dance, and be in the photos and laugh and reminisce when they talk about their crazy uncle Joe splitting his pants on the dance floor because I actually saw it because I was there dancing too.
‘No’ is not a dirty word. Learn it and use it often.
3.) Turn Off Social Media Notifications
That goes for Facebook, Instagram, Twitter, Snapchat, and whatever else is constantly pulling your attention away from a certain task you’re working on. The only notifications I get anymore are basically calls or texts.
This seems counterintuitive, the the fact is, notifications are significant distractions that pull you away from important business tasks. Set aside specific times to post to your social media accounts, then get out. No checking back every 10 minutes to see if anyone has commented. That’s nothing more than an ego trip that has virtually nothing to do with your photography business. Post, tag, and then shut that shit down.
4.) Check Emails Twice a Day
I used to think a quick email response (and by quick I mean immediate) guaranteed me the edge over my competition, but that very rarely turned out to be the case. Answering emails immediately turned out to be just as much of a distraction as checking Facebook every few minutes.
Now, I check my email once in the morning and then again right before I close down shop for the day, usually some time around 4:30 pm. Sometimes I’ll check it again after dinner when my daughter is asleep and we’re finally settling down in front of the tv, but that’s really out of boredom. If I see one or two emails I can quickly respond to quickly before Game of Thrones comes on I’ll take care of it, but otherwise, it’s twice a day and that’s it.
5.) Time Yourself During Monotonous Tasks
For most photographers (including myself) editing is not necessarily the fun part of your job. Editing used to take a lot longer for me, and it’s because I saw myself as needing to complete a specific task, not work for a specific length of time. Now instead of “I’m going to edit these senior photos” which is a very vague goal, I tell myself “I’m going to work like a crazy person for the next 30 minutes” and then I set a timer for 30 minutes and literally work like a crazy person.
I take a short break at 30 minutes, then reset the timer and go at it again. Editing that used to take 4 hours now takes 45 minutes. Emails that used to take 45 minutes now take 15. Anytime I’m about to start a task I absolutely am in no mood to do, I set that timer.
6.) Schedule Time for Yourself
I run in the winter and I swim in the summer. Yup, in January in Montana I’m the crazy girl running with mittens in -30 degrees. But it’s just something I have to do. It keeps my head clear. And if I try and “find” the time during the day, it’s never going to happen.
Now, it’s scheduled in just like anything else. If a client wants to meet on Tuesday, they don’t get the option of 2:00 pm or 4:00 pm, they get 4:00 pm and that’s it. At 1:55 the running shoes go on.
Whatever it is that clears your head, whether it’s going for a walk, a round of yoga, playing your guitar or baking cookies – schedule it in. You are just as important as your clients, so make yourself a priority just like you make them one.
And this doesn’t just include little daily breaks – schedule vacation time as well. Pick a time in your down season and take a trip. Doesn’t have to be expensive or extravagant, just spend a weekend at the lake with the family or spend a couple days binging on Netflix with your spouse or best buddies. Whatever recharges your batteries!
7) Ignore the Inaccurate Information
It’s pretty easy to think you’re the only one struggling to keep up when everyone else seems to have this shit on lock. But know that’s what they want you to see. Keep your chin up, focus on what you need to do and keep moving forward and stay off of Facebook!
Do you have any tips that have helped you keep your sanity? Share them in the comments below!
I have to admit, when I first started my photography business I didn’t think it was going to be that difficult. I thought I’d get a camera, take some photos, put some stuff out on Facebook and people would start hiring me. They would give me money, I would give them photos – done deal! How tough could it be?
Well…as it turns out, it was a bit more complicated than that. But most of what I could find still focused on the photos – and I was struggling more with the business side of things. So for anyone else out there still in those beginning stages, here are a few things I had known for getting your photography business up and running.
*Sidenote – most of the examples in this post are for wedding photography because that’s how I started. Now I’m a professional underwater portrait photographer. So if you go to my site and don’t see any wedding photos – that’s why. I figured these examples would be more relevant than underwater examples ;).
Price Your Work Correctly
It’s tough to come back from bad pricing. I shot my first wedding for $650, and it went awesome! That couple recommended me to everyone…as a wedding photographer that did great work and only charged $650. It took me awhile to realize I was actually losing money shooting weddings at that price. I didn’t know how to account for gear, insurance, travel costs, editing time, ordering costs and a whole lot of other stuff too. Bad pricing almost killed me in the beginning.
Finding your pricing sweet spot is kind of like a cruel treasure hunt. My advice for your first step – see what others are charging in your area. Not to compare yourself – but to research. This will at least give you a general idea of where the market is. Successful photographers aren’t shooting in a price range because they drew that number out of a hat, it took a while for them to get there, which means you can learn just as much from their price range. Here in Montana, for example, most wedding photographers stay around the $2,000 – $4,000 range. If you shoot in California or New York your average market prices are probably going to be a bit higher.
Then take a close look at everything that goes into your entire shoot – from planning all the way to delivering the photos. I’ve found that personally, between what I offer and what I have to spend (editing time, travel costs, everything), I was breaking even somewhere around $1,200.
Everyone is different, but this should give you at least a starting point.
Insure Your Gear
Chances are, if you’re just starting out, you’re spending a huge chunk of your savings (if not all of it) on new gear. You’ll need a camera and a couple decent lenses for almost any kind of photography you choose to pursue, and that doesn’t come cheap. Granted, with how fast photography technology is moving you can get a fantastic camera nowadays for a fraction of the price you’d have paid a few years ago, but it’s still going to leave a dent in your bank account. And if something ever happens to your gear (which something most definitely will), do you have the money to start over? Probably not. Insure your gear. It costs about $28/month to insure your gear with PPA. If it’s between that or a new lens, get the insurance.
Learn to Edit Efficiently
Of course you’ll want your shots to be the best they can be SOOC (straight out of camera), but part of what a client is paying you for is your post-processing skills. Skin retouching, color correcting, removing or adjusting things in the background (like fire hydrants or drunk in-laws): all these edits take time. And your time is valuable.
Try and develop a series of steps to editing, and get to know your shortcuts in Photoshop and Lightroom. For example, in Photoshop, pressing ‘B’ on your keyboard gives you the brush tool. It may not seem like much, but pressing ‘B’ instead of manually selecting the brush from your toolbar every single time makes a bigger difference than you think. The more shortcuts you use the more milliseconds it shaves off per photo, saving you hours of editing time.
And for the love of God go easy on the clarity and saturation sliders. You’ll thank me later.
Draw Up a Contract
I didn’t know I needed a client contract until a client asked for one. Whoops.
Thank God I got one though, because when you’re shooting weddings for as low as $650, you get taken advantage of, and without a decent contract there’s a couple times I probably wouldn’t have been paid at all.
Depending on what you shoot, there are countless different contracts you should be using. I shoot portraits, so I need a portrait agreement and a model release. My clients also receive digital files with some packages, so I also need a print release. I have a consignment agreement for art that is sold in galleries, plus a digital works agreement for my work that is used for book covers, websites and album covers.
For a basic portrait agreement, you’ll want to include spaces for both your company information and the client’s information, product or services to be agreed upon, deposit amount, cancelation terms (by both parties), date of delivery, and additional information, like travel fees, or shooting requirements. Almost all wedding photographers, for example, have a clause that ensures they are fed on the day of the wedding. My wedding photography contract guarantees me a piece of wedding cake because, well, I like cake.
As much as we want to believe the best in people, a handshake does not ensure you’ll be treated fairly. You’ll want at least something down on paper.
Learn to Network
A hugely significant way photographers find clients is through referrals; referrals from happy clients and referrals through like-minded businesses. A wedding photographer should be working with local wedding venues, wedding planners and jewelry stores. A newborn photographer should be working closely with local baby boutiques, delivery centers and wedding photographers. A landscape photographer should be working with local magazines, hotels and tourism centers. No matter what you shoot, there are businesses and people you need to know. Don’t be shy here – if you want to run your own business you’ve got to put yourself out there.
Contact these companies and start building a relationship. Maybe you’ll give a venue free photos of every wedding shot at their place, and in return you’re first on a short list of recommended photographers they give to couples getting married at their facilities. Think about what you can offer them and what you want in return, then ask for a meeting!
Have an Online Presence
All those people and businesses you should be networking with? Without an online presence it’s very difficult for them to recommend you. They need a website they can send clients to, a Facebook page they can tag you in and an Instagram account they can pull up to show your work. When people hear about you, the first thing they’re going to do is whip out their phones and Google you. Make sure something comes up.
Get Your Marketing Materials Ready
Since I started out shooting mostly weddings, I thought I’d hit up a local bridal fair. So I printed some flyers, set up a booth and was quickly embarrassed. My “flyers” were a joke. I don’t have an actual example, but let’s just say they looked something like this:
Needless to say I got no new bookings, and the next day I tried to create my own handouts based on a few I had seen at the fair. It was a massive failure. Turns out, creating marketing materials is much more of an in-depth process than I originally thought. I probably should’ve just bit the bullet and bought a few templates to get me started, because I was just flat out no good at it and because nothing says “I have no idea what I’m doing” more than really crappy marketing materials.
Develop Your Portfolio
They always say, “Dress for the job you want, not the job you have.” You can also apply this to your portfolio. You want it full of photos that will lead you to the clients you want, not necessarily convey the clients you have.
For example, if you want to shoot destination weddings, you’ve got to get some portfolio shots of somewhere other than where you live. My first year I took a greyhound bus to the California coast, slept on peoples’ couches and gave out free “wedding-styled photoshoots.” Clients stepped back into their dress and a tux and we took pics at the Golden Gate Bridge in San Francisco, at the beach at sunset in Los Angeles and in downtown San Diego. I came back with a treasure trove of photos that looked nothing like Montana. Now it actually looked like I had shot some destination weddings.
Be Prepared to Explain Yourself
You know why I shot my first wedding for $650? Because that’s what they said they’d pay me, because that’s what they thought was fair. They didn’t know everything that goes into wedding photography, and that’s not their fault. If you’re going to charge enough to make a living, you have to be able to explain yourself to clients who think otherwise.
Practice this before your first sales meeting. You want to be confident in your answers. You aren’t asking them for charity – you’re explaining why your services are valuable.
Figure Out if this is Right for You
People told me I’d never enjoy photography if I did it for a living instead of just as a hobby. Are you freaking kidding me?! I do not love photography any less because I get paid for it. Getting paid for it just means I ABSOLUTELY LOVE MY JOB! No way would I trade this in. All the stress, the sleepless nights, the responsibility, everything – totally worth it. I wouldn’t go back in a heartbeat!
Of course, I have friends that have gone full-time and hated it. They liked the part where they pressed the shutter button, not where clients are badgering them 12 hours after a shoot wondering where their photos are.
Running a business isn’t for everyone – and there’s nothing wrong with that! If you want something stable without all the responsibility, maybe keep your day job. If you’re like me and have gotten fired from almost every job you ever had because you have a tiny problem with authority, running your own business might be a perfect fit.
Bonus Tip: Ignore the Facebook “Pros”
Oh, dear God, virtually every photographer on Facebook is lying. Yes they may be booking clients, but they are also dealing with horrible clients and cancelations, and broken gear and unexpected business expenses. No one posts about these things because it doesn’t look great, but trust me, that doesn’t mean they aren’t going through it.
No one is wildly successful from day one – we’re all just as much of a hot mess as you are – but what people post on Facebook is meant to convince you otherwise. Don’t fall for it. Just skip over it and focus on what you need to do to get better.
And if you’re starting out and you’re a bit overwhelmed – that’s why I created PhotoFern. Meant to be a complete resource for photographers, we have classes, downloadable client contracts, fully customizable marketing templates, a combination of 300+ Photoshop actions, Lightroom presets, textures and overlays as well as a lively and supportive community all focused on the same thing: making our photography business a success. Use the code PHOTOFERN16 and enjoy your first 2 weeks free, and if you have any questions, feel free to shoot me an email at firstname.lastname@example.org or message me on my Facebook page. Be sure to follow me on Instagram and Periscope if you’d like to watch some of the underwater shoots from under the water :).
I can vividly remember the first day I opened my photography business. I had spent weeks getting everything in order, from my official business license to my website to my own, handmade personal logo. I had all my release forms printed out, a folder to keep them organized and a calendar all laid out, complete with color coded markers I would use for each different session I would (hopefully) be booking in the near future.
Oh yeah…I was fancy.
I was also naive. I took advice from anywhere I could get it, regardless of the source. Fellow photographers, internet business articles and Facebook photography groups were my best source of information, and honestly, it was quite a mixed bag. There was a lot of information that was complete (pardon my french) bullshit, and I wish for the life of me there was a way to go back and talk some sense into my early photographer self. However, since I’m still not the proud owner of my very own, personal time-machine, I figured spilling the beans to the rest of you might be just as productive.
Myth #1: The Photography Market is Over-Saturated – There’s No Room For You
I heard this little tidbit countless times during my first year as a photographer: that I better have a backup plan, that I shouldn’t invest too much money into my business because it was only a matter of time before I realized it was doomed for failure.
Here’s the thing – photography is an over-saturated market – with mediocre photographers. There are plenty of people out there with cameras calling themselves “photographers” that shoot on auto and have no idea what the hell “ISO” and “DOF” even stand for. And that’s okay! Those people aren’t your competition.
Your competition is the photographer that is doing exactly the same business model as you are, which (as you’ll read in the next point) probably isn’t happening. I’ll give you an example:
There are hundreds of professional photographers in my town, but I’d say the number of truly, truly exceptional ones are under 20. Of these, they all specialize in different areas. I know of maybe three utterly fantastic weddings photographers, two unbelievably talented newborn photographers, a couple boudoir specialists, a few senior photo pros, one fashion shooter, a couple insanely talented photojournalists and one unbelievable landscape/interior photographer. Then there is me who shoots fine art. There is plenty of room for all of us. Which brings me to Myth #2…
Myth #2: Fellow Photographers Are Your Worst Enemies
For semantic’s sake, I put this as the second myth, but really it should be #1, hands down. Your fellow photographers aren’t your competition – they’re your best allies! Let me explain:
Wedding photographers, for example, can only shoot one wedding a day (and many times, only one wedding per weekend), so what happens when someone calls for a day they’ve already booked? They refer out to other wedding photographers! As a fellow wedding shooter it’s in your best interest to have a fantastic working relationship with every other wedding photographer in town. If they can’t do the job, you’re first on their referral list.
Plus, with everyone specializing in so many things, it only makes sense to work together. Many wedding photographers aren’t interesting in shooting newborn babies, but you can bet a year after a couple gets married the first one they’re going to call as soon as they’re expecting is their wedding photographer. So refer to your favorite newborn place, and in turn they’ll refer weddings to you. Why wouldn’t they? A wedding sent to you is a guaranteed client the following year!
In addition, getting to know your fellow photographers also give you the chance to collaborate with something amazing. The photographers in Billings are now some of my closest friends and I would be miles behind in business if I hadn’t gotten to know them. Besides, who are you going to share nerdy photographer humor with? Because contrary to what you might think, your cat is not laughing at your random jokes about shutter speed and F-stop.
Myth #3: You Can Finally Get Out From Behind That Computer
Sorry folks, but not quite. As a fine art photographer, the vast majority of my time is spend sitting behind a computer screen, editing individual pixels one after the other, but it’s similar with others in the business as well. The time you spend shooting is actually a very, very small percentage of how you’ll spend your time, and most of it will be on the computer. Editing, marketing, submitting content for publishing, writing blog posts, filing, accounting, and a thousand other things I can’t think of right now because I’m in the middle of Myth #4.
Myth #4: Owning Your Own Business Means Making Your Own Hours
Oh…honey. Owning your own business means working all hours. See this is where a photography business has the exact same quality as every other small business that has ever been in existence – you’ll work far more than 40 hours/week. It takes literally every ounce of time you have to get your business off it’s feet and moving in the right direction.
Myth #5: Your Photographs Sell Themselves
Oh dear God no they don’t. I admit it’s very difficult to sell in the beginning, especially since you’re fully aware of your lack of experience in the photography arena. If you’ve only been a professional photographer for three weeks it can be very difficult to convince a client they should hire you without sounding like you’re begging. But sales is all part of the game and the sooner you learn to sell yourself, the better.
Myth #6: A Successful Photographer Makes a Lot of Money
A successful photographer makes enough to support themselves as a photographer. That is all.
Myth #7: You Should Specialize. Immediately.
Woah, calm down there. Photography is such a vast field, it takes a while to find out what you’re truly passionate about. I’ve gone from portraits, to night photography, to weddings, to pets, to fashion to fine art and loved every one of those genres…for a while. Then I moved on to something else.
Don’t tie yourself down in the beginning. Feel completely free to branch out among other areas of photography. Try a boudoir shoot or tag along for a wedding. Attend a fine art photography workshop (hint hint: here’s an awesome one coming up soon) or take on a couple senior clients to see if that’s something you’d be interested in.
Myth #8: “Natural Light Photography” Is A Thing
Calling yourself a “Natural Light Photographer” simply means you don’t know the first thing about alternative lighting. Don’t get me wrong, natural light is fantastic (it’s definitely my preferred method of shooting), but you can’t use it as a crutch for not learning how to use proper equipment. Intern at a studio and banish this phrase from your website.
Myth #9: It’s All About The Gear
You know the fastest way a photographer breaks someone of this thought? As soon as someone comments on how amazing our camera must be to take such awesome pictures, we hand it to them and let them snap a few on their own. Everything changes after that.
Because it’s not about the equipment you have, it’s about whether or not you know how to use it. I’ve seen photographers with incredibly expensive gear take some downright embarrassingly bad photos, while witnessing other photographers take spectacular photos on their iPhones. Don’t run out and throw a bunch of money at the newest thing – it’s better to have something modest and then spend your money learning how to properly use it before moving on to bigger and better equipment.
Myth #10: You Can Do Every Aspect Of Your Business By Yourself
You know that feeling you get in the pit of your stomach when a friend tells you they’re saving money by having their cousin photograph their wedding? Yeah, that’s the same feeling every accountant in the world gets when they hear you’re saving money by doing your own taxes. Certain things (like taxes and photographing someone’s wedding) should be left to the pros.
Myth #11: You Will Eventually Get Sick of Photography
I’m not going to lie – life as a photographer is tough, hectic and never seems to end, but here’s another secret – I love every second of it. In fact, the reason my work/free time lines are so blurred is because the first thing I want to do when I have some free time is shoot!
Think about it this way: I recently had a conversation with a friend about retiring. She said she’d happily retire ASAP while I told her I didn’t think I’d ever retire. She stared at me with wide eyes until I asked her what she would do with her time off and she replied with, “Photography.”
And if you ever need someone to talk to feel free to talk to me – I answer best through email or on my Facebook page, Jenna Martin Photography :).
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