Social Media Marketing for Creative Entrepreneurs


With so many different social media platforms and changing algorithms, it can be frustrating to learn about one thing only to have that information become obsolete in a few months. This class covers tried and true methods of social media marketing that stay applicable no matter the platform or algorithms involved.

Though I cover more in-depth information on Facebook, Instagram, Pinterest and Twitter, these methods can be applied to virtually any social media marketing strategy over any platform. See “Additional Information” below for full course curriculum!

Once you purchase the class you have lifetime access to the information, as well as any updated worksheets, exercises and videos that are added over time to keep the class up to date. Class was recently updated to include new information July/2018.


This Social Media Marketing course is specifically designed for creative professionals, entrepreneurs and freelancers looking to market their business through the use of social media.

First I’ll give you a baseline understand of the most effective social media practices that are applicable on any platform. I’ll cover:

  • Psychological aspects of social media (Exactly what is it that makes people buy what you’re selling?)
  • Creating a relatable and well-defined brand image and using that to reach your ideal target audience
  • 10 Best Social Media Practices (These are tried and true industry tips)
  • Scheduling, automation and saving your sanity

Then we’ll go further in-depth into:


  • Understanding Algorithms
  • Decoding Facebook Insights
  • Tips for Effective Running Effective Ad Campaigns
  • Methods for Increasing Quality Interaction on Facebook Posts


  • Understanding Instagram
  • Driving Traffic with Hashtags, Photo Tags and GeoTags
  • Creating Free User Generated Content
  • Feed Consistency


  • Understanding Pinterest
  • Backlinking Pins (Real Time Demo)
  • Creating The Perfect Pinterest Photo
  • 7 Most Effective Techniques for Guaranteed Repins


  • Understanding Twitter & It’s Uses

If you have any questions send me an email at!

Additional information

Course Curriculum

1. Welcome

2. What is social media and why is it important?
– What is social media?
– How does social media influence your business?

3. Brand & Audience Definition
– Defining your brand
– Homework!
– Defining Your Audience
– Brand Definition Worksheet
– Audience Definition Worksheet

4. 10 Best Social Media Practices
– Best Practice #1
– Best Practice #2
– Best Practice #3
– Best Practice #4
– Best Practice #5
– Best Practice #6
– Best Practice #7
– Best Practice #8
– Best Practice #9
– Best Practice #10
– Top 10 Worksheet

5. Rules for Social Media Platforms
– The importance of photos
– Creating the perfect username
– Cross-Promotion
– Platforms & Cross-Promotion Worksheet

6. Facebook
– Facebook Algorithms Explained
– Understanding Facebook Insights (Demo)
– Creating an Effective Facebook Ad Campaign
– Tricks for Increasing Facebook Interaction on Posts
– Facebook Ad Campaign Worksheet

7. Instagram
– Understanding Instagram
– Driving Traffic with Hashtags, Photo Tags & Geotags
– User-Generated Content
– Feed Consistency
– Instagram Worksheet

8. Pinterest
– Understanding Pinterest
– Creating the Perfect Pinterest Photo
– 7 Most Frequently Pinned Posts
– Pinterest Worksheet

9. Twitter
– Understanding Twitter & It's Uses
– Twitter Worksheet

10. Automation & Keeping Your Sanity
– How to add social media to your existing marketing campaign

11. Thank you!

What are the requirements?

No requirements! Though it may be helpful to have a Facebook business page, or an Instagram, Twitter or Pinterest account before beginning if you'd like to follow along.

How long will the course take to complete?

The course should take about 2 hours to complete.

What materials are included?

There are various downloadable worksheets included throughout the course.

Why take this course?

The most successful businesses adapt with the changing times, and at this moment in time, there is no such thing as a comprehensive marketing strategy that doesn't include a strong social media presence. I'll show you how to turn followers into advocates and promoters of your brand.


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