Jenna Martin Blog


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I can vividly remember the first day I opened my photography business. I had spent weeks getting everything in order, from my official business license to my website to my own, handmade personal logo. I had all my release forms printed out, a folder to keep them organized and a calendar all laid out, complete with color coded markers I would use for each different session I would (hopefully) be booking in the near future.

Oh yeah…I was fancy.

I was also naive. I took advice from anywhere I could get it, regardless of the source. Fellow photographers, internet business articles and Facebook photography groups were my best source of information, and honestly, it was quite a mixed bag. There was a lot of information that was complete (pardon my french) bullshit, and I wish for the life of me there was a way to go back and talk some sense into my early photographer self. However, since I’m still not the proud owner of my very own, personal time-machine, I figured spilling the beans to the rest of you might be just as productive.

Myth #1: The Photography Market is Over-Saturated – There’s No Room For You

I heard this little tidbit countless times during my first year as a photographer: that I better have a backup plan, that I shouldn’t invest too much money into my business because it was only a matter of time before I realized it was doomed for failure.

Here’s the thing – photography is an over-saturated market – with mediocre photographers. There are plenty of people out there with cameras calling themselves “photographers” that shoot on auto and have no idea what the hell “ISO” and “DOF” even stand for. And that’s okay! Those people aren’t your competition.

Your competition is the photographer that is doing exactly the same business model as you are, which (as you’ll read in the next point) probably isn’t happening. I’ll give you an example:

There are hundreds of professional photographers in my town, but I’d say the number of truly, truly exceptional ones are under 20. Of these, they all specialize in different areas. I know of maybe three utterly fantastic weddings photographers, two unbelievably talented newborn photographers, a couple boudoir specialists, a few senior photo pros, one fashion shooter, a couple insanely talented photojournalists and one unbelievable landscape/interior photographer. Then there is me who shoots fine art. There is plenty of room for all of us. Which brings me to Myth #2…

Myth #2: Fellow Photographers Are Your Worst Enemies

For semantic’s sake, I put this as the second myth, but really it should be #1, hands down. Your fellow photographers aren’t your competition – they’re your best allies! Let me explain:

Wedding photographers, for example, can only shoot one wedding a day (and many times, only one wedding per weekend), so what happens when someone calls for a day they’ve already booked? They refer out to other wedding photographers! As a fellow wedding shooter it’s in your best interest to have a fantastic working relationship with every other wedding photographer in town. If they can’t do the job, you’re first on their referral list.

Plus, with everyone specializing in so many things, it only makes sense to work together. Many wedding photographers aren’t interesting in shooting newborn babies, but you can bet a year after a couple gets married the first one they’re going to call as soon as they’re expecting is their wedding photographer. So refer to your favorite newborn place, and in turn they’ll refer weddings to you. Why wouldn’t they? A wedding sent to you is a guaranteed client the following year!

In addition, getting to know your fellow photographers also give you the chance to collaborate with something amazing. The photographers in Billings are now some of my closest friends and I would be miles behind in business if I hadn’t gotten to know them. Besides, who are you going to share nerdy photographer humor with? Because contrary to what you might think, your cat is not laughing at your random jokes about shutter speed and F-stop.

Myth #3: You Can Finally Get Out From Behind That Computer

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Sorry folks, but not quite. As a fine art photographer, the vast majority of my time is spend sitting behind a computer screen, editing individual pixels one after the other, but it’s similar with others in the business as well. The time you spend shooting is actually a very, very small percentage of how you’ll spend your time, and most of it will be on the computer. Editing, marketing, submitting content for publishing, writing blog posts, filing, accounting, and a thousand other things I can’t think of right now because I’m in the middle of Myth #4.

Myth #4: Owning Your Own Business Means Making Your Own Hours

Oh…honey. Owning your own business means working all hours. See this is where a photography business has the exact same quality as every other small business that has ever been in existence – you’ll work far more than 40 hours/week. It takes literally every ounce of time you have to get your business off it’s feet and moving in the right direction.

Myth #5: Your Photographs Sell Themselves

Oh dear God no they don’t. I admit it’s very difficult to sell in the beginning, especially since you’re fully aware of your lack of experience in the photography arena. If you’ve only been a professional photographer for three weeks it can be very difficult to convince a client they should hire you without sounding like you’re begging. But sales is all part of the game and the sooner you learn to sell yourself, the better.

Myth #6: A Successful Photographer Makes a Lot of Money

A successful photographer makes enough to support themselves as a photographer. That is all.

Myth #7: You Should Specialize. Immediately.



Woah, calm down there. Photography is such a vast field, it takes a while to find out what you’re truly passionate about. I’ve gone from portraits, to night photography, to weddings, to pets, to fashion to fine art and loved every one of those genres…for a while. Then I moved on to something else.

Don’t tie yourself down in the beginning. Feel completely free to branch out among other areas of photography. Try a boudoir shoot or tag along for a wedding. Attend a fine art photography workshop (hint hint: here’s an awesome one coming up soon) or take on a couple senior clients to see if that’s something you’d be interested in.

Myth #8: “Natural Light Photography” Is A Thing

Calling yourself a “Natural Light Photographer” simply means you don’t know the first thing about alternative lighting. Don’t get me wrong, natural light is fantastic (it’s definitely my preferred method of shooting), but you can’t use it as a crutch for not learning how to use proper equipment. Intern at a studio and banish this phrase from your website.

Myth #9: It’s All About The Gear

You know the fastest way a photographer breaks someone of this thought? As soon as someone comments on how amazing our camera must be to take such awesome pictures, we hand it to them and let them snap a few on their own. Everything changes after that.

Because it’s not about the equipment you have, it’s about whether or not you know how to use it. I’ve seen photographers with incredibly expensive gear take some downright embarrassingly bad photos, while witnessing other photographers take spectacular photos on their iPhones. Don’t run out and throw a bunch of money at the newest thing – it’s better to have something modest and then spend your money learning how to properly use it before moving on to bigger and better equipment.

Myth #10: You Can Do Every Aspect Of Your Business By Yourself

You know that feeling you get in the pit of your stomach when a friend tells you they’re saving money by having their cousin photograph their wedding? Yeah, that’s the same feeling every accountant in the world gets when they hear you’re saving money by doing your own taxes. Certain things (like taxes and photographing someone’s wedding) should be left to the pros.

Myth #11: You Will Eventually Get Sick of Photography

I’m not going to lie – life as a photographer is tough, hectic and never seems to end, but here’s another secret – I love every second of it. In fact, the reason my work/free time lines are so blurred is because the first thing I want to do when I have some free time is shoot!

Think about it this way: I recently had a conversation with a friend about retiring. She said she’d happily retire ASAP while I told her I didn’t think I’d ever retire. She stared at me with wide eyes until I asked her what she would do with her time off and she replied with, “Photography.”

Exactly :).

And if you ever need someone to talk to feel free to talk to me – I answer best through email or on my Facebook page, Jenna Martin Photography :).

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  1. Reply

    Theressa Putland

    April 30, 2014

    I love myth 8!! When I first started out (a grand total of 1 year ago 🙂 ) I sold myself as a natural light photographer. Until I read a phrase very similar to the one you have posted in myth 8. I had an a-ha moment and it has changed my photography. I still don’t know how to use studio lighting but my goal for this year is to learn – because there are some simply beautiful photo’s out there that I love, and will never be able to try for myself because they were made with studio lighting.
    I also refuse to define myself as in myth 7 – again, in the beginning I did, but I realised that there was so much I love photographing outside that scope that I also dropped that as well. Now I do client work and personal work and anything the hell I want to work! haha

    Great list!

    • Reply

      April 30, 2014

      thank you Theressa! I was the EXACT same way with Myth 8 – I thought it was a good thing and marketed myself as such! Boy have I learned since then! And I’mm so glad you’re continuing to explore – that’s half the fun! 😀

  2. Reply

    Crystal Parker

    April 30, 2014

    This is exactly what I needed to hear today! Thank you Jenna. 🙂 I was actually chatting with a wedding photographer today and she was explaining how difficult it can be to be in business for yourself nowadays. While it’s awesome to be in business for yourself, it also sounds kinda terrifying to live so scarcely, day to day, and to do what? To photograph something that you’re not as passionate about? You reminded me that it’s true that there’s not a lot of really “great” photographers, there’s a lot of mediocre ones that go into business for themselves. The difference is the exceptional ones that make their own path. The last time I heard these words of wisdom was from the workshop you held in Seattle. I was needing the reminder. 🙂

    • Reply

      April 30, 2014

      Awww, I’m glad I could help Crystal! I remember how intimidating it was in the beginning, and how many naysayers I came across! I know you’ll make your own path, you’ve definitely got some amazing tricks up your sleeve! 😀

  3. Reply


    May 1, 2014

    Love this!!! Our situation is quite difficult right now and we won’t be home for over a year. So my goal is to learn as much as possible about the business and improve to where I want to be so I can start when we get home. I don’t have the best gear and I’m not ready to upgrade cuz I’m doing just fine with what I have. And I loved how you talk about working with others. I adore my photographer friends, but I have met a few that are discouraging and want to be the only ones in the area. I’m happy to hear you feel the same as I do about that subject. Thank you!

    • Reply

      May 1, 2014

      That sounds like a fantastic goal Meagan! I was definitely under the impression to be wary of other photographers at first but it has quickly proven to be a useless worry :). Keep me posted!

  4. Reply

    Suzy Taylor

    May 1, 2014

    Thanks Jenna, this was so reassuring and refreshing to read.
    You help me feel better about alot of the pressures I’ve been putting on myself … “I shouldn’t be shooting everything, I should hurry up and chose a genre”, “if my art isn’t selling itself it is no good”, “how do I compete with ALL these photographers out there” …. almost all you have listed I have personally struggled with myself at some point ha ha thank you for validating these realities so we can let go of the myths 🙂

    • Reply

      May 1, 2014

      I’m so glad Suzy! Life as a photographer/artist can definitely be a struggle but with one step at a time you’ll certainly get there! 😀

  5. Reply

    Susanna Oreskovic

    May 2, 2014

    Hi Jenna,
    Love your blogpost. Was wondering if I can re-blog it on my blog,

    • Reply

      May 4, 2014

      Absolutely Susanna! I’m glad you found it useful! 😀

  6. Reply

    Karla mena

    July 9, 2016

    Love this thanks! I’m in my first almost second year -wedding photography

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